Sector: software provider in the broadcasting industry
Project: strategic consultancy, brand concept development, visual identity, productivity assets.
Background: BroadStream is a newly launched US-based provider of playout solutions and news production tools for broadcasters systems integrators and technical partners. They approached us to help them create a full go-to-market platform, including creating the brand, visual identity, and a whole host of other assets to support their launch and market entry.
The challenge: To conceive and create a brand that would make sense to the American market, as well as other markets, both conceptually and visually, yet still have the timelessness and design quality of a modern dynamic brand.
The solution: The market segment BroadStream operates in is known for its approach of letting the product speak for itself, with little attention to brand communication and visuals. This project represented an excellent opportunity to create a brand that would both offer a strong visual impact, as well as raising the bar considerably in the sector.
The initial launch platform consisted of the development of a complete visual identity system featuring stationery, a full productivity suite (PPT, Excel, Word) , email signatures, HTML newsletter template and a website. A system of building an address list for marketing purposes was also put in place, as well as the email marketing platform itself.
End result: A brand visual identity and a marketing platform that convincingly and successfully sets BroadStream apart from the competition, creating the notion of a market leader in the sector.
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