The marketing strategy is where all the information and research that’s been gathered in the research phase will be put to use. The question we want to answer is simply: ‘how will we reach our long-term goals?’ -Look at it as the thinking before the doing.

It will, in a formalised way, answer who you are, where you are, what you’re up against and where you’re going. It will also set out to describe how you will get there.

It will always be a bespoke piece of work that’s developed to address the specific circumstances of your firm. It will be built on a solid, proven framework that’s been developed over the years and is designed to identify the most cost-effective marketing tactics that just work.

Some of the contents of the strategy will cover the following:

• Competitive landscape
• Swot analysis
• Target market
• Product development
• Branding
• Pricing
• Marketing plan

And as if that wasn’t enough there are also different types of strategies. There’s brand strategy, communications strategy, digital strategy, social media strategy and overall business strategy as well to contend with. Well, you get the picture.

Are you all strategied out now? Well, just drop us a line and we’ll be more than happy to help you make sense of it all!